X (Twitter) is so 2024. Do you feel stuck using the same social media channels? Are you still performing tasks manually without embracing AI?
Emergencies such as floods and winter storms, wildfires and reputation threats are not going away. 2025 communications will require a broader, more diversified approach.
The Expanding Social Media Landscape
Think about adding other platforms to your mix:
- Threads: Offers real-time updates and community engagement via text.
- BlueSky: Since Threads has faltered after a rapid start, BlueSky is picking up as an alternative.
- Telegram: While controversial, because of some of its users and uses, it provides robust security and large group capabilities for rapid information sharing.
- LinkedIn: Connects with industry professionals and stakeholders for targeted communication.
- Facebook/Meta: Remains relevant with groups and community pages for broad reach.
- Nextdoor: Connects with local communities for geographically relevant updates.
- YouTube/Vimeo: Video platforms for sharing critical information and updates.
- WhatsApp: Direct messaging for targeted outreach.
How are you harnessing the growing power of AI? This tool can significantly enhance crisis communication in several ways. Here are 4 suggestions (partially written by AI) on ways to use it for emergency and crisis communications:
- Sentiment Analysis: AI algorithms can analyze social media conversations, news articles, and other online text to gauge public sentiment towards your organization or the specific crisis. This helps identify emerging issues, understand public perception, and tailor your messaging. For example, if sentiment analysis reveals growing anxiety about data privacy after a cyberattack, you can prioritize communications addressing security measures and data protection.
- Content Creation: AI-powered writing tools can assist in generating initial (emphasis on initial) drafts of social media posts, press releases, and website updates. While human oversight is still crucial for accuracy and tone, AI can speed up content creation. It can also help adapt messaging for different platforms, ensuring consistency while adapting for each channel’s style.
- Chatbots: AI-powered chatbots on your website and social media channels provide instant answers to FAQs. This reduces the burden on your communication team, ensures 24/7 availability of information, and provides consistent messaging. Chatbots can also collect valuable data about user inquiries, helping you understand stakeholder concerns and refine your communication strategy.
- Media Monitoring: AI-powered media monitoring tools can track mentions of your organization, key individuals, and relevant keywords across various online platforms. Using AI first can allow people to engage with key stakeholders.
For 2025, merely occupying space on multiple platforms is not enough. It’s also not about being everywhere, but about being effective everywhere it matters.
As a leading crisis communications firm, for almost 40 years Yes& CommCore has helped organizations be ready — prepared prior to a crisis — and working side-by-side both during and after a communications crisis.
We partner with our clients to ensure they are properly prepared before, supported during and help them repair damaged brands and reputations after a crisis.
Learn more about our Crisis Communications Services
Why create a crisis on purpose? Our PressureTest™ Crisis Simulation Workshops are tailored to your organization, and designed to:
- Expose vulnerabilities and highlight strengths
- Enhance teamwork under stressful conditions
- Encourage active participation by crisis team members
To schedule a PressureTest™ Demo or get your team trained, call us at (202) 659-4177 or email info@yesandcommcore.com to contact our crisis communications firm today.