What do Paula Deen, Donald Sterling and Mitt Romney all have in common?
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They were all outed by what they thought were (or tried to explain away) comments made in a “private” setting.
CommCore Blog and News
Posts Tagged: YouTube
Ten-Hut! There’s a Soldier on Board…
Apparently, Delta did not at first hear that announcement. This week, news (via YouTube) broke that soldiers returning from Afghanistan and other deployments were charged for bags when checking in on Delta airlines – up to $200 for their fourth bag. Read more
Are “Reality-TV Commercials” More Trustworthy?
For TV ads, it seems that the social media sphere does not just serve as a real-world focus group, but also as a key part of the creative development. Read more
Tylenol vs. Toyota
Toyota’s January 2010 massive recall and sales stoppage of vehicles has been quickly compared to the recall by Johnson & Johnson of Tylenol in 1982.
Most of the similarities are in the enormity of the recall and the proactive nature of the effort. Read more