Meet Truist Financial Corporation! This newly named company is the result of a merger between two of America’s largest banks, SunTrust and BB&T. After debuting the company’s name along with their aptly named bank, Truist Bank, critics took to Twitter mocking the brand and comparing it to Tronc, the short-lived rebrand of Tribune Publishing.
CommCore Blog and News
Posts Tagged: Twitter
Pencil This In: Lose the Unnecessary Jokes
Communicators in the Trump-World of Nano-Second Business Decisions
By: Andrew Gilman
In a recent New York Times DealBook article, Andrew Ross Sorkin argues that CEOs are experiencing a two-part reaction to President Trump’s fast and furious singling out of companies and industries.
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Social Media’s Growing Fake News Conundrum
Fake news, a recent buzzword swarming the internet, has had an effect on many current events but how is it affecting the social media organizations themselves? CommCore SVP Nick Peters reveals this in our newest What Were They Thinking. Read more
How A Tweet Knocked New Balance Off Balance
New Balance shoes is the latest unfortunate victim of the “be careful what you say getting taken out of context” syndrome, aka what happens when your mainstream media interview collides with social media. Read more
CommCore’s “What Were They Thinking Video” KLM
Never Off the Record
What do Paula Deen, Donald Sterling and Mitt Romney all have in common?
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They were all outed by what they thought were (or tried to explain away) comments made in a “private” setting.
CommCore’s “What Were They Thinking” Video — NYPD
Only 500 Twitter followers??
I’ll bet a few days ago former PR executive Justine Sacco thought that having only 500 twitter followers was a safe way to stay under the radar. After all, there are almost 150 million people who follow the combined Twitter accounts of Katy Perry, Justin Bieber, and Lady Gaga.
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Who do you trust?
“If it’s on the Internet, it must be true,” is the decade-old one-line joke about trusting bad information on the Web.
In today’s social media world concern about credibility is exponentially greater than in the good old days of search when you had to find information on the Internet; now the information finds you.
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