In this episode of CommCore’s “What Were They Thinking” SVP Nick Peters looks at a recent Heineken TV ad that sparked social media protest before the company pulled it.
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The Burger King Lie-Detector Ad: Future Communications Shock?
Ad industry tongues are wagging over the much-anticipated TV commercial and live webcast featuring NASCAR racer Tony Stewart. Stewart signed a lucrative contract endorsing Burger King earlier this year. On Oct 20 he will take a live polygraph test to prove that his mouth truly is where the money is – that he likes and eats Burger King hamburgers. Read more