Of Snakes, UFOs, Coffee and Quantum Theory: CommCore’s Nick Peters “What Were They Thinking?” video blog explains the 76ers’ Winning Secret.
CommCore Blog and News
Posts Tagged: storytelling
Tips for Effective Storytelling
Out with the long, drawn-out stories; in with the short, and straight-to-the-point storytelling.
Successful spokespeople know how to make their points in a clear, concise and confident manner. At CommCore we teach our clients that the best way to get through to your audience is through storytelling. Read more
Getting Personal with Storytelling at 2015 AMA Nonprofit Marketing Conference
Want to learn how to develop effective short stories that fit your organization? How to maximize the impact of your stories and how to make your stories stand out?
Join Andy Gilman, President and CEO, CommCore Consulting Group at this year’s 2015 AMA Nonprofit Conference and learn how strategic storytelling and messaging can improve the ROI of your nonprofit. Read more
What Were They Thinking- Storytelling is Timeless
The Power of a Good Metaphor
Few issues are as complex and incendiary as those affecting relations between the U.S. and Mexico, principally disagreements over border security, immigration policy, and free trade agreements. The political paralysis in Washington and throughout the country on these issues is real, with the public, politicians and special interests lined up strongly on both sides. Read more
CommCore’s “What Were They Thinking” Video: Air New Zealand
It’s Even Less About You Than Before
A recent studyby the Corporate Executive Board of B2B buying concludes with the dramatic statement, “Solution-Selling No Longer Works.” It’s now all about “Content Marketing” – creating content that a customer really wants because attention spans have dropped from 12 seconds in 2000 to 8 seconds in 2013.
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CommCore’s Top 5 Blogs of 2013
Our top blogs of 2013 gave insight and advice on dealing with Crisis missteps, information leaks, and operational crises. For 2014, two suggestions – one for Crisis prevention, one for reputation enhancement: Reactive: organizations need to shore up brand monitoring and protection, due to the speed with which information can spread across social media.
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Storydoing: Storytelling in Action
A blog by Ty Montague in the Harvard Business Review commends the current trend for storytelling as part of marketing, sales and corporate reputation.
Montague’s article is a quick take on his new book True Story: How to Combine Story and Action to Transform Your Business. Read more
How to Use Storytelling as a Leadership Tool
Check out this great article in Forbes about the many useful ways to use storytelling as a strategic leadership tool. As a coach, I strongly agree with the concepts and see the realization of storytelling’s great value in many critical professional situations.
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