Twitter is now the platform of choice for communications- whether it’s protesters in the Middle East, athletes and other celebrities at an event, elected officials in session, or professional communicators announcing corporate news.
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CommCore Blog and News
Posts Tagged: social media
Are “Reality-TV Commercials” More Trustworthy?
For TV ads, it seems that the social media sphere does not just serve as a real-world focus group, but also as a key part of the creative development. Read more
CommCore Shares Photos on FlickR
Happy Monday! We’re starting off the week with a picture update. CommCore has recently joined FlickR. Check out the link to see our photo albums so far and leave us suggestions about what else you would like to see on our FlickR page! Read more
The Carnival Splendor’s Social Media Strategy
Carnival Cruise Lines is getting generally high marks for its customer relations and public relations response to the highly-publicized misfortune that befell its “Carnival Splendor” earlier this month. The ship and passengers were stranded at sea for days with no power after an engine room fire, and the vessel had to be towed in to port. Read more
“Neutral Sentiment” in Social Media
As Social Media Monitoring and Measurement becomes increasingly defined and sophisticated, it appears that the communications industry is beginning to settle on common terminology regarding results or impact. But one important area where differences remain is on the meaning of the crucial term “Sentiment” – specifically “Neutral Sentiment.”
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It may be legal, but is it the right thing to do?
A recent decision by the National Labor Relations Board raises interesting questions about the difference between the legal right to post anything in social media and the practical implications of such a posting.
Social Media and the Corporate Line
Social media is so prevalent in the workplace that users often underestimate the business impact of their social media profiles and communications. A single post has the ability to harm an organization’s brand reputation.
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Mind The Gap
Sometimes what appear to be the best of marketing ideas — initiated with the best of intentions — boomerang on a company or a product (New Coke, anyone?) The ability to salvage the situation often depends on rapid, transparent and clear communications. Read more
Mike Wise’s Unwise Spoof
Just because the term “Social Media” contains the “M” word doesn’t mean professional journalists in the Mainstream Media always know how to use it properly.
Case in point: On Monday morning, popular Washington Post sports columnist Mike Wise intentionally posted a fabricated tweet announcing that Pittsburgh Steelers’ quarterback Ben Roethlisberger would be suspended for five games, rather than the initial six game suspension he received after allegations of personal misconduct.
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If the Washington Post didn’t hear or see the tree fall, it still may have happened.
Remember the riddle: If a tree falls in the woods and no one was there to see or hear it, how do we know it really fell? The new answer is because of cell phone camera and Facebook and Twitter. Read more