Does your firm have a social media policy in place? If so, are your employees trained on how to actually use social media? It is one thing to have a policy and another to train your staff on how to use (and NOT use) social media platforms such as Twitter and Facebook.
If you think that The Gap’s clothes are hip, so is the way they treat social media with their employees.
An article from Ragan.com, describes The Gap’s social media policy as a straight and to the point approach that includes conversational language sans legalese.
Though ex-Congressman Anthony Weiner is the limelight star right now, let us not forget a few notable others who committed social media faux pas that handicapped their images and careers. Gilbert Gottfried, Larry Johnson, and Ashley Payne, among others, made mashable.com’s
Social media is so prevalent in the workplace that users often underestimate the business impact of their social media profiles and communications. A single post has the ability to harm an organization’s brand reputation.
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Does your firm have a social media policy in place? If so, are your employees trained on how to actually use social media? It is one thing to have a policy and another to train your staff on how to use (and NOT use) social media platforms such as Twitter and Facebook.