CommCore Blog and News
Posts Tagged: Reputation
CommCore’s Top 5 Blogs of 2013
Our top blogs of 2013 gave insight and advice on dealing with Crisis missteps, information leaks, and operational crises. For 2014, two suggestions – one for Crisis prevention, one for reputation enhancement: Reactive: organizations need to shore up brand monitoring and protection, due to the speed with which information can spread across social media.
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Truing up “60 Minutes”
“60 Minutes,” the flagship news magazine on CBS is currently in a reputation trough. Recent stories about its bad reporting on Benghazi , the Amazon puff piece that broke the drone delivery news, and now a soft story about the National Security Administration have momentarily dimmed its traditional luster.
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Think Before you Tweet
Justin Bieber recently became a social media target – not just someone to follow – after his visit to the Anne Frank House in Amsterdam. He signed the guest book saying he hoped that the teenage Holocaust victim “would have been a belieber,” causing an uproar once it was posted on the museum’s Facebook site.
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Reputation Matters!
The Reputation Institutereleased its list of The World’s Most Reputable Companies. In Forbes, Jacquelyn Smith discussed key areas all companies – large, small, B2B or B2C – should consider when establishing a brand or managing their reputation.
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How Does Your CEO’s Personal Mishaps Effect Your Company’s Reputation?
CEOs, Corporate Reputation, Trust, Crisis. Each is intertwined and has its own role in the success of any company or brand. When your CEO behaves badly in his own time, how does that affect your company’s reputation? Read more
To Tweet or Not to Tweet
Will they ever learn? A few simple social media tips could have helped Kansas Governor Sam Brownback avert a Twitter-imposed reputation crisis, a seemingly growing trend among public figures. When high school student, Emma Sullivan visited the state capitol, she tweeted “Just made mean comments at gov brownback and told him he sucked, in person #heblowsalot.” Read more
Assessing Mr. Toyoda’s Role Through the Ongoing Recall Crisis at Toyota
As the recall at Toyota turns from a crisis to a long term saga that impacts the company’s reputation, the company is finally doing many of the right things and trying to avoid missteps. Read more
Rain in Pro Sports A Tale of Two Delays
Last Thursday, June 18th – First day of the US Open in Bethpage, Long Island and barely half of the players ever even teed off due to rain. But 50,000 fans certainly got teed off. Read more
Twitter Accountability and Longevity: What’s the Future of Twittering Versus Fact-Checked Journalism?
Twitter doesn’t claim to compete with The New York Times or The Washington Post, but it can have similar influence on – can even be a maker or breaker of – an organization’s or an individual’s reputation. Read more