Omnitracs, a technology company that provides innovative software and SaaS fleet management solutions to trucks, recently suffered from connectivity issues that directly affected their electronic logging devices (ELDs). As a result, drivers were required to use paper logs to record compliance with hours-of-service regulations. Read more
CommCore Blog and News
Posts Tagged: Reputation Management
Social Media Storm Brews Trouble for Starbucks
After famously closing its stores last spring for a company-wide unconscious bias training, Starbucks is back in the news for another race-related incident. Customer Nur Ashour claims she was harassed by another customer for wearing a hijab at a Starbucks in Dallas, Texas. Read more
Can Truist Bank Survive a Crisis?
Meet Truist Financial Corporation! This newly named company is the result of a merger between two of America’s largest banks, SunTrust and BB&T. After debuting the company’s name along with their aptly named bank, Truist Bank, critics took to Twitter mocking the brand and comparing it to Tronc, the short-lived rebrand of Tribune Publishing.
How to Keep Front Line Employees From Harming your Reputation
This post was written by CEO Andy Gilman and Program Manager Karla Corea-Carcamo.
The most recent example or a reputation hit was Waffle House. In a video gone viral; two employees are seen violently fighting behind the counter of Waffle House restaurant in South Carolina. Read more
Marriott’s Mea Culpa
A few weeks ago, Marriott announced a data breach had hit its Starwood brand reservations systems, putting the personal and financial information of up to 500 million guests from the last four years at risk. Read more
Dolce & Gabbana’s Promotional Video Campaign Causes Chaos in China
Just hours before their major fashion show in Shanghai was scheduled to start, Italian fashion house Dolce & Gabbana canceled the event after facing extensive backlash for recent promotional videos and Instagram messages.
CEO Andy Gilman Quoted in CNNMoney
CommCore CEO Andy Gilman was recently quoted in the CNNMoney article, “Facebook, Uber, Wells Fargo: The strategy behind 3 corporate apology ads” about how the three companies have launched apology campaigns to overcome their recent scandals and ultimately garner forgiveness from the public. Read more
Not All Passenger Removals Damage Your Reputation
The CEO’s role as Communicator-in Chief is sharply contrasted when we compare Oscar Munoz of United Airlines with Ed Bastian of Delta. Both responded to passenger ejections and viral videos. The first got slammed, the second praised.