The political sphere has been abuzz lately with strong opinions on the most recent executive order to temporarily block immigration from seven different countries, and with it, some brand names are in the spotlight voicing their own opinions. Read more
CommCore Blog and News
Posts Tagged: PR
Washington Business Journal Names CommCore Consulting Top Public Relations Firm in 2017 “Book of Lists”
FOR IMMEDIATE RELEASE
Contact: Stephanie Pischke
spischke@localhost
202-659-4177
Washington D.C., January 11, 2017 — Washington Business Journal’s “Book of Lists 2017” has once again named CommCore Consulting Group as one of the Top Public Relations Agencies in the Washington, DC metro area. Read more
What Were They Thinking? “A Messi Situation”
Nick Peters Quoted in PR Daily on Chipotle’s PR Battle
Nick Peters stated: Perception is reality when a consumer-facing company encounters a crisis, says CommCore Consulting Group Senior Vice President Nick Peters. Most customers don’t care about Chipotle’s side of the story, he says. Read more
CAPping 30 Years in Business: Lessons from an Ongoing Successful Run
CommCore’s 30th anniversary provides an opportunity to reflect on what has made our company
a success – starting in a New York City apartment, now with offices in Washington, NY, Dallas, Los Angeles and consulting assignments on all continents except Australia and Antarctica.
a success – starting in a New York City apartment, now with offices in Washington, NY, Dallas, Los Angeles and consulting assignments on all continents except Australia and Antarctica.Missing the Target? When Marketing Causes a PR Headache
The following post is by Summer Intern: Samantha Blumberg, sblumberg@localhost
Seems as if retailers’ marketing tactics are causing a lot of PR headaches of late.
First it was Amazon getting blowback recently over their Prime Day promotion that industry observers and customers criticized as a “crappy yard sale” in articles and on social media. Read more
Less than Model Behavior: The Repercussions of Digital Dishonesty
The following post is by Summer Intern: Samantha Blumberg
sblumberg@localhost
“Wikipedia is the first place I go when I’m looking for knowledge…or when I want to create some,” joked television comedian Stephen Colbert. Read more
What Pasta Will You Buy This Week?
Barilla Pasta’s crisis whirlwind started with a comment in Italy (probably in Italian). Within days it became a trending hashtag on Twitter and Facebook, a global electronic boycott, spoof commercial ads on YouTube and Vine, and now Ad wars with competitors like Bertolli being shared on Instagram and across the Internet. Read more
No “Crash and Burn” In This Case
The back-to-back car accidents involving Secretary of Commerce John Bryson this past weekend could have ended up burning the fingers of an Obama administration already trying to manage the President’s “private sector is doing fine” PR-fire. Read more
Do Your Homework
Successful marketing – particularly when high visibility branding and campaign naming is involved — requires doing your homework. One of the most important homework assignments” is research into all aspects of a name and its ramifications — without which you will likely run into PR problems.