“60 Minutes,” the flagship news magazine on CBS is currently in a reputation trough. Recent stories about its bad reporting on Benghazi , the Amazon puff piece that broke the drone delivery news, and now a soft story about the National Security Administration have momentarily dimmed its traditional luster.
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CommCore Blog and News
Posts Tagged: NY Times
Are “Reality-TV Commercials” More Trustworthy?
For TV ads, it seems that the social media sphere does not just serve as a real-world focus group, but also as a key part of the creative development. Read more
Keep Derek Jeter. Don’t negotiate in the press.
Why is it that smart people who should know better don’t know how to keep from washing their dirty laundry in public?
The last couple of days have been relatively quiet, but last week was an embarrassing time for all involved.
GM Bankruptcy
If GM could convince drivers to buy cars as well as they communicated this week, the auto maker would come out of bankruptcy quickly.
From CEO Fritz Henderson, to UAW President Ron Gettelfinger, to other executives, to the rank and file, as awful as the bankruptcy filing was this week, GM spokespersons were consistent and united in their statements about a new GM. Read more