Both Google and NBC News came under fire this week for their handling of inappropriate workplace behavior thus offering contrasting examples of how to handle a PR crisis. In the article, “PR Lessons from Google’s and NBC’s Contrasting Crisis Responses,” CEO Andy Gilman offers his advice for the two companies. Read more
CommCore Blog and News
Posts Tagged: NBC
CommCore’s Video: What Were They Thinking: 2014 Sochi Olympics
CommCore’s: “What Were They Thinking” Video: Natasha Leggero
#NBCFail
The 2012 London Olympics are some of the most financially successful games for NBC and sponsors alike. Ratings are peaking at 35 million viewers for prime time. Even archery scored 1.5 million viewers during daytime on a weekday. Read more
NBC’s Pledge Gaffe
Any reporter and editor has been there before – letting something slip through on the air or in print that came back to bite them. But NBC did it in spades this past weekend – its editorial processes failing twice – in its coverage of the U.S. Read more