message development Archives - Yes& CommCore Consulting

“Mind Map” Your Way to Communicating Effectively

August 30, 2016 by Stephanie Pischke

The last time you combed through a thick FAQ document, were you able to find your key talking points easily? Probably not.

That’s why a simple and useful organizational technique called a mind map is a perfect tool for communicators. Read more

The Power of a Good Metaphor

April 10, 2015 by Amy Doman

Few issues are as complex and incendiary as those affecting relations between the U.S. and Mexico, principally disagreements over border security, immigration policy, and free trade agreements. The political paralysis in Washington and throughout the country on these issues is real, with the public, politicians and special interests lined up strongly on both sides. Read more

CommCore’s “What Were They Thinking” Video: Air New Zealand

February 13, 2014 by Amy Doman

The Trouble with Lines and Lips

September 3, 2013 by Amy Doman

A year ago President Obama stated publicly that any use of chemical weapons by Syria’s President Assad was “a red line” that could not be crossed. It was a strong, visual metaphor. Read more

Hizzoner, Ed Koch

February 1, 2013 by Amy Doman

The passing of former Mayor Ed Koch gives us a second shot this week to comment on how different public figures handled the media.

Earlier this week we discussed the skills (sic) of San Francisco 49er coach Jim Harbaugh.

Don’t Get Buzzed: How to Use Buzzword Effectively

May 29, 2012 by Amy Doman

Voltaire once quipped that “one great use of words is to hide our thoughts.” A Wall Street Journal piece raised the issue of whether buzzwords actually obscure your message vs. serve as a shorthand code that everyone in an organization or social group understands. Read more

Message Brainstorming: Opening Up The Bottle

September 27, 2011 by Amy Doman

Esquire’s Ross McCammon was intentionally making light of corporate message brainstorming sessions in his recent blog “What’s The Secret to Brainstorming?”

We took the tongue-in-cheek approach in stride — “You could put a bottle of tequila in the middle of the table” – after all, we at CommCore have our own message development methodology and techniques that do produce results.