One of the more recent viral internet events involves the leaked email rant from a University of Maryland sorority sister. The profane-laced letter quickly went global and is now one of the more popular memes (move over grumpy cat) spawning photos, hilarious videos, and chatter.
Read more
CommCore Blog and News
Posts Tagged: media training
The Communications Gap in Leadership
A new globalstudy of public attitudes by Ketchum Public Relations’ Leadership Communications Monitor reinforces the existence of a gap between organizational leaders and a critical leadership skill – communication ability. Read more
Interview with Jerry Doyle on Crisis Communications
CommCore Principal, Jerry Doyle, had the opportunity to sit down with Mark Bennett with Twist Mktg to discuss the current state of crisis communications. View the interview on Twist Mktg’s blog. Read more
Too much salt leaves a bad taste
David Farr is CEO of Emerson Electric Company and is known for his passion, candor, and salty language. In a recent meeting with financial analysts, he let loose another tirade.
Read more
“Spirited” Marketing
Spirit Airlines sent me this email coupon today playing off the controversyinvolving David Petraeus, General John Allen and others.
Wow. You would think that only a few months removed from their firestorm over refusing a refund to a dying veteran, Spirit would hold the line on this type of promotion.
Read more
Just checking…
A recent CNN piece by Bush-era White House press secretary Ari Fleischer –referencing a New York Times article – suggests political journalists allowing sources to check quotes prior to publications represents a de facto capitulation by the media to entrenched political elites. Read more
Going Into the Lion’s Den
If you want entertainment and an example of a TV shouting match that does not advance understanding of an issue, John Lott’s recent interview on Piers Morgan Tonight [ full interview here] showcases why sometimes you may not be better off not going into media lion’s den. Read more
The Real Bridge to Nowhere
British Treasury Minister Chloe Smith is one up on Sarah Palin; the Conservative MP fell off “a bridge to nowhere” on live TV in front of millions of viewers.
Enter Ms.
Read more
Don’t Get Buzzed: How to Use Buzzword Effectively
Voltaire once quipped that “one great use of words is to hide our thoughts.” A Wall Street Journal piece raised the issue of whether buzzwords actually obscure your message vs. serve as a shorthand code that everyone in an organization or social group understands. Read more
Audio Interview with Andy Gilman: The Art of the Sound Bite at PRSA International Conference
Eric Schwartzman interviewed Andrew Gilman at the 2008 PRSA International Conference on the Art of the Sound Bite. Download the complete audio interview below to learn about the history of the sound bite and the ingredients that make a winning sound bite. Read more