Google the term “fake news” and you will get more than 140 million results. In this post-truth era, where online news is in and print newspapers are out, one thing is certain; as they promote their clients’ brands, PR practitioners need to work harder than ever to win the trust of journalists. Read more
CommCore Blog and News
Posts Tagged: media relations
THE MORE THINGS CHANGE…
…the more they remain the same, apparently, in the PR world of media relations.
Buzzwords Kill!
A self-proclaimed British “best PR agency you have never heard of,” Twelve Thirty Eight in St. Albans, Hertfordshire, has published its 2013 survey of PR buzzwords journalists hate most.
Granting that it’s compiled by and for Brits, we will allow for some loss in translation. Read more
Just checking…
A recent CNN piece by Bush-era White House press secretary Ari Fleischer –referencing a New York Times article – suggests political journalists allowing sources to check quotes prior to publications represents a de facto capitulation by the media to entrenched political elites. Read more
SUBJECTIVE OBJECTIVITY
Former New York Times economics reporter Peter Goodman’s explanation for leaving the eminent newspaper to join the Huffington Post (http://www.huffingtonpost.com/) raises interesting questions about (a) the past and future relationship between journalists and Subject Matter Experts, and (b) the lengths to which journalists have always gone to color their stories with some form of opinion. Read more
The Stark Truth About Media and Communications Today
It’s been a bad week for newspapers. The Rocky Mountain News closed its doors today. Earlier in the week The Philadelphia Inquirer and Daily News announced they are filing for bankruptcy less than three years after the current group of owners bought the papers. Read more