When a respected publication like The Economist proclaims a scandal as global finance’s “tobacco moment,” you know it’s not referring to your average PR-crisis. The furor over Barclays’ alleged LIBOR interest rate fixing is not likely to go away anytime soon for two reasons, both of which should give finance execs pause:
• Experts agree that Barclays represents only the tip of the iceberg. Read more
CEOs, Corporate Reputation, Trust, Crisis. Each is intertwined and has its own role in the success of any company or brand. When your CEO behaves badly in his own time, how does that affect your company’s reputation? Read more
Successful marketing – particularly when high visibility branding and campaign naming is involved — requires doing your homework. One of the most important homework assignments” is research into all aspects of a name and its ramifications — without which you will likely run into PR problems.
The media recently reported on an incident involving home/vacation rental website www.Airbnb.com. It turns out that a “guest” at an Airbnb property in San Francisco vandalized the home of the lessor. Read more
From a PR and corporate communications perspective, the highly-touted insider trading verdict against Galleon Group hedge fund founder Raj Rajartnam (http://bit.ly/k1jlzA) already seems to be having a ripple effect far beyond Rajartnam and hedge funds. It Read more
Three recent avoidable communications no-no’s reinforce the “duh” principle. Think and ask questions before your speak, blog or engage in public conversations. Items:
• National Public Radio SVP of Development Ron Schiller talking with members of a group he has never met before, that it turns out has been organized by a provocateur. Read more
In the wake of the deadly gas explosion in San Bruno, CA, CNN interviewed Georgia Public Service Commissioner Stan Wise in order to get a sense of the risks and realities in our utility infrastructure. Read more
McDonald’s recent voluntary recall of 12 million tainted “Shrek”-themed drinking glasses for children illustrates a fundamental rule of crisis communications: crises can bring opportunities, particularly when you have a crisis plan in place and act on it decisively. Read more