After famously closing its stores last spring for a company-wide unconscious bias training, Starbucks is back in the news for another race-related incident. Customer Nur Ashour claims she was harassed by another customer for wearing a hijab at a Starbucks in Dallas, Texas. Read more
CommCore Blog and News
Posts Tagged: corporate communications
How to Keep Front Line Employees From Harming your Reputation
This post was written by CEO Andy Gilman and Program Manager Karla Corea-Carcamo.
The most recent example or a reputation hit was Waffle House. In a video gone viral; two employees are seen violently fighting behind the counter of Waffle House restaurant in South Carolina. Read more
What Were They Thinking: Homage to the Bagel Maker
Video: Groovy Media Training Tips by CommCore
CommCore Consulting provides media training tips in the fun format of a 1970s restaurant employee training video.
Media Training Tips include:
- Every employee for every type of company is “the face of the company” & must be media trained.
Don’t Tell Jokes
Guest Post by Bill Dunne, Managing Partner for Dunne Communications.
This advice goes especially for corporate speechmakers, the men and women in the daily grind of keeping their enterprises up and running, hopefully profitably.
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The Cure for CEO Social Media-itis
A lot has been said about CEOs and Social Media. But few postings we have seen are as to-the-point and informative as Joshua Steimle’s column on Forbes.com, The Anti-Social CEO’s Guide to Social Media. Read more
CEOs: Remember That It’s About People!
Being a Captain of Industry shouldn’t mean looking down on the crew from the Upper Deck.
As businessman Jeff Haden wrote in a recent columnin Inc. Magazine, he saw a company he had admired “in a different, less positive light” after being summoned, and then dissed, by the CEO at his company’s event in New York City.
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Storydoing: Storytelling in Action
A blog by Ty Montague in the Harvard Business Review commends the current trend for storytelling as part of marketing, sales and corporate reputation.
Montague’s article is a quick take on his new book True Story: How to Combine Story and Action to Transform Your Business. Read more
Booz Allen & Edward Snowden – What did they know? When did they know it?
At the moment, Booz Allen Hamilton is what is called “collateral damage” from the revelation that self-confessed government document leaker Edward Snowden worked at the government contracting/consulting firm.
The immediate damage was to the company stock which was down as much as 5% after the leak and Snowden’s association was made known. Read more
Big Mac’s Simple Focus
The story behind McDonald’s new focus on improving service is informative for professional communicators on several fronts:
· McDonald’s executives reduced their analysis of the company’s recent earnings slump with a PowerPoint slide that had three, plain non-jargon words: “Service is Broken.”
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