Written by: Gabriela Deno, Summer Intern ’19
“Like it or not, it is often in the 5-15 minute presentation that customers, peers, potential employers, bosses and regulators make decisions on ideas and concepts you have been working on for months or years. Read more
Dale Weiss, CommCore SVP, quoted in PR News December 24, 2015 on combining entertainment and education with video examples. Read more in last week’s issue of PR News and to view the videos. Read more
Does your firm have a social media policy in place? If so, are your employees trained on how to actually use social media? It is one thing to have a policy and another to train your staff on how to use (and NOT use) social media platforms such as Twitter and Facebook.PR and Marketing professionals have begun to re-embrace the cliché that “A Picture is Worth One Thousand Words.” Last week’s purchase of Instagram by Facebook for $1.1 billion is what we call a clue about the power of visuals. Read more
Think of the wonderful sparring partners in fiction, film and TV. Is there any better metaphor for the co-dependent relationship between reporters and PR professionals?
As the saying goes, “Can’t live with ’em. Read more
Two items reminded us of the value of proactively engaging with the media.
Item 1: In a recent NY Times profile, General Motors CEO Dan Akerson said: “I’d been in private equity for eight years, and my attitude was I don’t talk to the press if I don’t want to. Read more
Our first computer at CommCore was an Apple ii – about as primitive as the Wright Brothers’ first plane was to today’s A-380 or a Boeing Dreamliner. The Apple product gave us an edge. Read more