For TV ads, it seems that the social media sphere does not just serve as a real-world focus group, but also as a key part of the creative development. Read more
CommCore Blog and News
Posts Tagged: “CommCore” “Jerry Doyle”
Got Leadership Deficiencies? The Remedy is Almost Always Better Communication
Jeffrey Immelt, CEO of General Electric was delivering a speech in midtown Manhattan recently and the Q&A that followed covered a variety of relevant business topics. I asked an outlier: “Where would you rank ‘communication skills’ among all that is expected of a great leader?” Read more
Is Goldman Sachs in Danger of PRing itself into Mediocrity?
It is PR gospel that Goldman Sachs and its leadership have committed a series of communications blunders, particularly in the past two years, which have dinged its otherwise stellar reputation. As a result, the firm has embarked on leadership “road shows” and other PR activities in an effort to repair its image. Read more
Is it Any Easier to Restore Trust When You Are Clearly the Victim?
From our point of view, the years-long debate on whether vaccinations cause autism should be coming to an end. Just last week, Ron Winslow of the Wall Street Journal may have put the proverbial nail in the coffin with his article that the evidence has been largely discredited and medical journals like The Lancet and The British Medical Journal have published articles showing the connection as fraudulent. Read more