CommCore Blog and News
Posts Tagged: CommCore Consulting Group
The Burger King Lie-Detector Ad: Future Communications Shock?
Ad industry tongues are wagging over the much-anticipated TV commercial and live webcast featuring NASCAR racer Tony Stewart. Stewart signed a lucrative contract endorsing Burger King earlier this year. On Oct 20 he will take a live polygraph test to prove that his mouth truly is where the money is – that he likes and eats Burger King hamburgers. Read more
Geithner on Meet the Press – Style and Substance
The Obama administration has been making a concerted effort to shore up the image and credibility of Treasury Secretary Timothy Geithner. I won’t attempt to analyze the details of the Administration’s plan in this space, but I can shed light on the style and substance of his appearance on “Meet the Press” on Sunday. Read more
New Years Communications Resolutions
Communicating If You Lost Money With Madoff
I guess if you haven’t heard by now from your mutual funds, 401K or pension plans if your money was invested with Bernie Madoff, you’re either in the clear or the fund communications department still has its head in the sand. Read more
Plausible…Or Implausible?…Deniability
Under fire from many quarters since President-elect Obama selected him to deliver the Inaugural Day sermon, the noted Evangelical Rev. Rick Warren has just removed anti-gay language from his Saddleback Church website. Read more