(Washington, DC, July 3, 2019)— “When a crisis happens, quick and effective response is critical for a company to protect and defend a public challenge to its reputation,” said CommCore SVP, Dale Weiss at the 2019 CRUSH Life Sciences: The Board Meeting Conference.
Weiss facilitated an interactive hands-on PressureTest™ crisis simulation for CRUSH Life Sciences conference attendees in Boston, where he also demonstrated the intricacies of crises and their spread through social media. He emphasized to the Life Sciences professionals in attendance that organizations need to make crisis communications management a top priority because a potential reputation-damaging issue is likely just around the corner. “In the age of Social Media and citizen journalists, bad news travels at the speed of light. This can impact your organization’s brand and reputation,” Weiss said.
Weiss stressed that preparation begins with a robust crisis communications plan. When a crisis happens, quick and effective response is critical for a company to protect and defend a public challenge to its reputation.
To illustrate how a crisis goes viral, Weiss conducted CommCore’s signature PressureTest™ simulation as profiled in The New York Times. As part of the simulation, attendees worked in a compressed, real-time environment, responding to a series of cascading events stemming from an incident that went viral on social media. The drill demonstrated how quickly an incident can become a public event and how it can negatively impact the reputation of a company or organization with its employees, vendors, and other stakeholders.
“There is no shortcut for preparation,” said Weiss. “The best way for an organization to emerge from a crisis with its reputation intact is to plan, practice, and pursue a tactical approach to the inevitable crisis.”
About CRUSH Life Sciences 2019 The Board Meeting Conference:
The Board Meeting presents practical and insightful strategies for enhancing the board’s role beyond governance—to employees, shareholders, patients and beyond. The board’s leadership has a far reach and influences everything from shaping a company culture and successful capital raising to fulfilling a broader corporate responsibility, all while continuing to drive company strategy and generate value.
About CommCore:
CommCore Consulting Group has been ranked as one of the Observer’s “PR Power 50” agencies for its work as a crisis communications firm. The firm was also included in the Washington Business Journal’s 2019 Book of Lists as a top PR firm. These honors follow recent in-depth coverage of CommCore’s PressureTest™ crisis simulations in the New York Times and on National Public Radio. CommCore Consulting Group is a privately held specialty communications firm serving businesses, government agencies, and non-profit organizations around the world. The company specializes in strategic and tactical communications development and implementation across all industry sectors, organizational crisis planning and response, executive media and presentation training, message development, and internal communications skills development. CommCore is led by its president and CEO, Andrew D. Gilman – a lawyer, award-winning journalist, and co-author of the best-selling book Get to The Point. CommCore is headquartered in Washington D.C., and has offices in New York City, Los Angeles, and Dallas.
For more information about CommCore Consulting please call Karla Carcamo at 202-659-4177 or visit www.commcoreconsulting.com.