(Washington, DC, May 17, 2019)— “Crisis communications is more necessary than ever in today’s hyper-connected environment”, said CommCore Senior Vice President, Dale Weiss at the 2019 Hispanic Association on Corporate Responsibility (HACR) Executive Programs in Miami.
Weiss led a strategic workshop during the HACR Corporate Directors Summit™ discussing crisis communications, and facilitated a PressureTest™ crisis simulation. He emphasized to the corporate directors that their companies and organizations need to make crisis communications management a top priority because the next communications crisis is likely just around the corner. “Bad news travels at the speed of light in the age of social media and citizen journalists,” Weiss said.
Weiss stressed that preparation begins with a robust crisis communications plan. Conducting crisis drills will help test the effectiveness of the plan and improve the speed and efficiency of the organization’s crisis team, he said.
To illustrate how a crisis goes viral, Weiss conducted CommCore’s signature PressureTest™ simulation as profiled in The New York Times. As part of the simulation, attendees learned how to handle a crisis communications issue. They worked in a compressed, real-time environment, responding to a series of cascading events stemming from an incident that went viral in social media. The drill demonstrated how quickly an incident can become a public event and how it can negatively impact the reputation of a company or organization with its employees, customers, and other stakeholders.
“There is no shortcut for preparation,” said Weiss. “The best way for an organization to emerge from a crisis with its reputation intact is to plan, practice, and pursue a tactical approach to the inevitable crisis.”
About HACR Corporate Directors Summit:
The HACR Corporate Directors Summit, a component of the HACR Executive Programs, is a three-day leadership and development program. Attendees participate in sessions that focus on challenging boardroom best practices and strategy development to address the lack of Hispanic inclusion on corporate boards.
About HACR:
Founded in 1986, the Hispanic Association on Corporate Responsibility (HACR) is one of the most influential advocacy organizations in the nation representing 14 national Hispanic organizations in the United States and Puerto Rico. Our mission is to advance the inclusion of Hispanics in Corporate America at a level commensurate with our economic contributions. To that end, HACR focuses on four areas of corporate social responsibility and market reciprocity: Employment, Procurement, Philanthropy, and Governance.
About CommCore:
CommCore Consulting Group has been ranked as one of the Observer’s “PR Power 50” agencies for its work as a crisis communications firm. The firm was also included in the Washington Business Journal’s 2019 Book of Lists as a top PR firm. These honors follow recent in-depth coverage of CommCore’s PressureTest™ crisis simulations in the New York Times and on National Public Radio. CommCore Consulting Group is a privately held specialty communications firm serving businesses, government agencies, and non-profit organizations around the world. The company specializes in strategic and tactical communications development and implementation across all industry sectors, organizational crisis planning and response, executive media and presentation training, message development, and internal communications skills development. CommCore is led by its president and CEO, Andrew D. Gilman – a lawyer, award-winning journalist, and co-author of the best-selling book Get to The Point. CommCore is headquartered in Washington D.C., and has offices in New York City, Los Angeles, and Dallas.
For more information about CommCore Consulting please call Samantha Cohen at 202-659-4177 or visit www.commcoreconsulting.com.