FAQ

1. As a Media Training Firm, how does CommCore differ from other Communications Training firms? 

    • Longevity – continuous operations for 33 years. Over 90% of our clients are repeat customers and referrals.
    • Industry knowledge and research – depth of expertise in health care, automotive, consumer, financial service and technology (among others).
    • Customized programs for Media, Presentation and Crisis consulting.

2. What is the difference between presentation and media training? 

The foundation skills are similar. The applications are different. Reporters seek headlines, soundbites and conflict. Presentation audiences seek information, thorough discussion and WIIFM (What’s In It For Me?)

In each program we teach tools and techniques for:

  • Organization
  • Preparation
  • Message development and storytelling
  • Handling Q&A
  • Best Practices for verbal and non-verbal delivery

Learn More About CommCore’s Presentation Skills Training

Learn More About CommCore’s Media Training

3. My executive team doesn’t think they need media training.  How do you address this? 

This is a common question. Serena Williams, or any great athlete, knows that practicing with a coach is the best way to stay at the top of her game. Media training and media coaching help the communicator go from Good to Great. Also be sure to review and share our blog post, 5 Reasons Why YOU Need Media Training.

4. How many media training sessions do you recommend? 

This depends on your request. Many of our clients work with us for a half or full-day. Media training works even better when we build in follow-up training or refresher programs.

5. What is a typical media training class size? 

When it’s a senior executive or leader, one-on-one is best.  We also conduct group media training that includes one-on-one practice and critique. We also deliver lectures and keynote speeches at conferences for large audiences.

6. What is expected of me?

We involve clients in their media training from day one. In addition to our research, we ask for presentation samples, messaging, FAQ’s, and prior interviews. This allows our consultants to customize the media training program for you to be most effective. For more pointers on how to prepare for your CommCore Media Training, read our 10 Tips for Media Training Success With CommCore.

7. Do you recommend conducting the media training at your location or at clients?

We work on your schedule. It can be at your location, at an “off-site” or in our offices. In more than 3 decades, we’ve conducted media trainings in conference rooms, over the telephone, virtually, and even in airport lounges and limos!

8. Do you offer virtual media training?

Yes. Although in-person training is ideal, we offer virtual media training via Zoom, webinar, or our client’s technology. Learn more about our Virtual Media Training.

9. How do we book a session?

Contact us and we will set up a call to develop a proposal for your desired customized media training program.

We staff the phones M-F 9am-5pm ET and can put you in touch with the right person to help with your specific media challenge.

To schedule a media training or get answers quickly, call us at (202) 659-4177 or email info@yesandcommcore.com