It was that scary and that simple. Only one child who crouched inside the school was wounded as the gunman – later killed by police after he had murdered five people and wounded ten others – tried in vain for several minutes to enter the building while shooting through windows and doors.
After Sandy Hook in 2012, scores of schools developed crisis plans. They conducted drills with the hope that they would never have to go into lockdown.
If elementary schools are smart enough to write and drill on crisis plans, why don’t more businesses do the same?
- Have a plan.
- Drill, drill, drill. It’s called a fire drill for a reason. Speed is essential in responding to a physical threat in particular. School staff acted almost instinctively without awaiting instructions over the school PA system. Prompt decision-making based on training likely saved lives — surveillance video shows the shooter trying to enter the building just 8-10 seconds after the lockdown was complete.
- Review and update your crisis plan regularly to adapt to evolving physical, operations and reputation threats. To test your plan’s updates against both predictable and unexpected threats, conduct regular simulations such as CommCore’s PressureTest, recently profiled in a New York Times article.
Learn More About CommCore’s Crisis Communications Services
- Crisis Communications Planning
- Crisis Communication Examples
- CommCore Crisis Communications Advice Featured in CNN Money
- Crisis Communications Case Study: CommCore Advises J&J During Tylenol Tampering Crisis
- Social Media & Crisis Communications
- Industry Focus: Discover CommCore’s Expertise in Your Vertical
- NYT Reporters Get Pressure Tested
Contact our Crisis Communications Trainers & Consultants
We are available and can put you in touch with the right person to help with your specific crisis communications challenge. To schedule a PressureTest™ Demo or get answers quickly, call us at (202) 659-4177 or email info@CommCoreConsulting.com to contact our crisis communications firm today.