CEO Andy Gilman Quoted in PR Daily: Why you should start planning now for your COVID-19 vaccine rollout
Crisis Communications veteran Andy Gilman offers advice to organizations based on his work with Johnson & Johnson and Tylenol, and later advising the Canadian government during the SARS outbreak.
“There is going to be a ton of information from the state public health department,” Gilman says, information from where to get your vaccine to who should be prioritized to get their shots first. Gilman adds that what will be a persuasive message to one organization’s employees and stakeholders will not necessarily work for another organization.
That’s why he’s created what he is calling Project RESTART, and is arguing that communicators should get involved instead of leaving this as an HR issue. Gilman says, “If you start now, a good CEO can say: “Here’s what’s going to happen over the next six or eight months. We’re going to keep you informed.”
Read the full article on PR Daily Insider Premium Content.
Read more about Project RESTART, our COVID communications program purpose-built to provide the blueprint for your organization’s COVID-19 recovery phase.
Discuss a COVID communications diagnostic for your organization: Contact CommCore here or call us at 202-659-4177.
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