It wouldn’t be the end of 2016 without a proper countdown in place. We are counting down our top 5 most viewed video blogs of the year. This past year had the usual mix of communication faux pas, and the occasional “good move.” For 2017, we recommend the following: One, revisit your crisis plans, and though you should always use them, also think outside of your standard “check the box” protocols. Two, learn from the experiences of others:
5. Delta’s Rapid Response: The Right Thing
CommCore SVP, Nick Peters takes a look at Delta’s well-handled crisis that occurred over the Thanksgiving Holiday.
4. Whole Foods Peels Back on Oranges
CommCore SVP, Nick Peters provides communications insight into Whole Foods failed new business idea.
CommCore SVP, Nick Peters analyzes swimming Olympiad’s embarrassing mistake and provides tips.
2. Chipotle in the Media: Mixed Messages
CommCore SVP, Nick Peters comments on Chipotle’s communication strategies after more than 50 people became ill.
1. Al Roker’s Food Allergy Faux Pas
CommCore CEO Andy Gilman discusses the issue with Al Roker poking fun at food allergies