Image courtesy Skylar Cleland (Media and Entertainment major, School of Communication & Media, Kennesaw State University)
As public relations crisis management continues to take center stage in our post-pandemic world, CommCore Consulting Sr. Vice President, Dale Weiss spoke at the HACR – Hispanic Association on Corporate Responsibility alongside CommCore’s Vice President Amy Doman. The session, titled Leading Through Uncertainty, was presented as part of HACR’s all-live 2021 Executive Programs on June 16, 2021.
How you communicate and act during tumultuous times defines your reputation as a leader. Executives have the unique responsibility of making sense of uncertainty for their employees, and Weiss’s session taught attendees how to accomplish just that, even without having all the answers. He shared best practices for crisis navigation, and relatable ways to make the next best decision using the information and resources executives have available to them.
As a leading crisis communications firm, for 35 years CommCore has helped organizations be ready — prepared prior to a crisis — and working side-by-side both during and after a communications crisis. In the session, Weiss described the different types of crises, provided case studies, and offered ways to best be prepared for the inevitable challenge that an organization will face.
Drawing on firsthand assistance and consultation for reputation management post-crisis for:
- Tylenol
- SARS risk communications
- Columbia and Challenger space shuttle accidents
- Congressional investigations
- Plant closings
- Class action litigation
- Product recalls
- Ethics issues, and
- “#MeToo,”
Weiss dug deep into the realities of crisis, the evolving role of social media, and the different approaches that can be made through PR strategies to restore organizational reputation.
The bottom line? In today’s fast-paced environment, public relations crisis isn’t a matter of if, it’s a matter of when. The difference between organizations who thrive versus those who merely survive a crisis is whether or not the PR crisis is successfully planned for ahead of time, and effectively managed once it hits. Weiss engaged with the audience through a lively discussion of polling questions, and examples from today’s evolving world. The session concluded as he touched on the comprehensive planning process that any organization, large or small, can take in the face of crisis.
About CommCore
CommCore is a top crisis communications firm relied upon by C-level executives for crisis communications planning and reputation management services before, during, and after a crisis. We believe failing to prepare will worsen your crisis.
We partner with our clients to ensure they are properly prepared before, supported during, and help them repair damaged brands and reputations after a crisis.
Learn More About Our Crisis Communications Services
- Crisis Communications Planning
- Crisis Communication Examples
- CommCore Crisis Communications Advice Featured in CNN Money
- Crisis Communications Case Study: CommCore Advises J&J During Tylenol Tampering Crisis
- Social Media & Crisis Communications
- Industry Focus: Discover CommCore’s Expertise in Your Vertical
- NYT Reporters Get Pressure Tested
Crisis communications planning is an investment; not an expense.
Would you like CommCore to speak at your next event? If so, you can find a list of topics and contacts on our speaker bureau page.
Contact our Public Relations Crisis Management Trainers & Consultants
We are available and can put you in touch with the right person to help with your specific crisis communications challenge.
To schedule a PressureTest™ Demo or get answers to your public relations crisis management question quickly, call us at (202) 659-4177 or email info@CommCoreConsulting.com to contact our crisis communications firm today.
Authored by Katerin Rodriguez, CommCore Public Relations Crisis Management Summer Intern ’21