CommCore CEO Andy Gilman was recently quoted in an article published in PR News, Levi’s Exit Adds Fuel to Employee Activist Fire on the topic of corporate communications strategy. He provides commentary on Levi’s former brand president’s resignation, and how crucial it is for PR pros to “have a seat at the table.” This adds perspective from the corporate communications and reputation side when addressing messaging surrounding an organization’s brand and decisions.
It’s the corporate communicator’s role to “bring in perspectives from how other organizations have handled different issues,” advises Andrew Gilman, president and CEO, Commcore Consulting Group.
But there are few perfect solutions. “In today’s polarized, cancel culture world, it is very hard to articulate arguments that don’t conform to orthodox thinking,” Gilman notes. “The question is whether they can be discussed in a business setting and whether the individual’s personal views can or should be expressed in the corporate world…”
Before these decisions are made, it’s crucial that PR pros “have a seat at the table so that issues can be discussed and you can provide a perspective from the communication and reputation perspective,” says Gilman.
For corporate communicators, once the messaging is created “your job is much like a lawyer’s; to reflect the organization’s views and perspectives and craft the message that represents the company decisions,” Gilman adds.
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