CommCore CEO Andy Gilman was recently quoted in an article published in CNN Business, After brands dump Kanye West, many people ask: What took so long?, where he provides commentary on brands’ actions following Kanye’s antisemitic comments during a public podcast.
Why the delay? In such a situation, companies face a dilemma, said Andrew Gilman, founder and CEO of CommCore, a consulting group with expertise in crisis communication. On the one hand, they “have to be really fast,” he said. “At the same time, they want to be deliberate.”