CommCore CEO Andrew Gilman and SVP Dale Weiss were featured in an article written and published for PR Daily, 4F’s for the Covid-19 virus, in which both communication experts discuss how being Fast, Frequent, Factual and Flexible (4F’s) are tools to use as guides for organizations to prepare and ensure that critical messages are sent to important stakeholders during Covid-19 virus spread.
Flexible: It’s obvious that in a crisis such as COVID-19, events and facts are constantly changing. An organization needs to be flexible in what it says and how messages are delivered. At the beginning, it may be personal phone calls or an email. As things change, it may be necessary to use all outbound social media channels such as Facebook, Twitter or even post a video on YouTube.
Learn More About CommCore’s Crisis Communications counsel, trainings and services:
- Crisis Communications Planning
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- CommCore Crisis Communications Advice Featured in CNN Money
- Crisis Communications Case Study: CommCore Advises J&J During Tylenol Tampering Crisis
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Contact our Crisis Communications Trainers & Consultants
We are available and can put you in touch with the right person to help with your specific communications challenge, or create a crisis communications workshop specifically tailored to your unique issue.
To schedule a PressureTest™ Demo or get answers quickly, call us at (202) 659-4177 or email info@CommCoreConsulting.com to contact our crisis communications firm today.
Read the full PR Daily article here, and click here to learn more about CommCore’s PressureTest™ Crisis Program.