At the risk of tooting our own horn, we are sharing the recent New York Times in-depth article on CommCore’s PressureTest crisis communication simulation. (Some Observer readers may have already seen it.)
CommCore Blog and News
Equifax’s Response After Massive Data Breach Criticized
Equifax stock fell 19.5% the day the credit reporting agency revealed its massive data breach from six weeks earlier, affecting 143 million customers.
Six days later, it was down 31%.
Equifax’s bumbling response has come under withering criticism from the public,media, lawmakers, regulators, analysts, and crisis experts. Read more
Think Twice Before You Send That Email: Top 10 Email Rules & And How They Differ for Business Leaders vs. Politicians
A recent article in the Washington Post pointed out what is known in the communications consulting world as “The New York Times Rule” or “The Front-Page Test,” which states that anything you write in email can turn up in a major national newspaper and become a liability to your reputation. Read more
What Hard-Charging Organizations Can Learn From Uber
The independent report by former U.S.
What Can We Learn From Steve Harvey?
Not All Passenger Removals Damage Your Reputation
The CEO’s role as Communicator-in Chief is sharply contrasted when we compare Oscar Munoz of United Airlines with Ed Bastian of Delta. Both responded to passenger ejections and viral videos. The first got slammed, the second praised.
Impact of Hyping a Storm – Creating a Public Safety Issue?
Countering Cyber-Insecurity
Cybersecurity Hall of Fame member Gene “Spaf” Spafford has said, “The only truly secure system is one that is powered off, cast in a block of concrete and sealed in a lead-lined room with armed guards.” Read more
How A Tweet Knocked New Balance Off Balance
New Balance shoes is the latest unfortunate victim of the “be careful what you say getting taken out of context” syndrome, aka what happens when your mainstream media interview collides with social media. Read more
Wells Fargo’s Crisis Response: Could the Debacle Have Been Prevented?
The missteps in Wells Fargo’s fraud scandal response are well documented. As crisis consultants, our clients are asking us: Could this now chronic crisis have been prevented?
Yes and no. At least a more in-tune management could have kept this from getting worse:
- When employee letters citing fraud – one dating back to 2007 — and a petition from 2014 signed by thousands of employees complaining about draconian sales quotas are sent to management, don’t dismiss them.