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For the foreseeable future, most of us will be spending our work day on video platforms. In the hot days of summer, it’s a good time to take a break and laugh a little at our life. |
CommCore Blog and News
Thomas Jefferson was Right. Count to Ten. It Can Save Your Career
Thomas Jefferson had great advice to control anger: “When angry, count to ten before you speak. If very angry, count to one hundred.” During these very sensitive times many public figures are hitting the send button seemingly without a count or thoughtful review. Read more
The New KISS formula for COVID-19 Videos: Keep it Simple and Safe
As workplaces begin to reopen in some areas, communicators should recognize the fear factor and understand your colleagues’ anxiety in returning back to work. There will be countless questions on everything from safe seating to the availability of PPE. Read more
COVID-19 Communications – Messages Can Save Lives
If we could set the clock back two months, the goal in launching a new product or advocating an issue, was to engage audiences, achieve more click-through’s and increase the social shares. Read more
Virtual Training: Coronavirus & Beyond
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The short and long-term impacts of the coronavirus on your business are constantly evolving. It is critical that your communications to internal and external audiences be clear and consistent. With continued business uncertainty, CommCore clients can and should use virtual communications technologies, rather than in-person meetings, presentations and training. |
4F’s for Coronavirus
CommCore employs a 4F approach to crisis management: Organizations should be Fast, Frequent, Factual & Flexible.
As the COVID-19 Coronavirus continues its tragic march disrupting business, travel and everyday activities, every organization should be prepared to use the 4F’s as a guide to ensure that critical messages are sent to important stakeholders. Read more
2020 Ideas For Your Communications Plan
CommCore kicked-off 2020 with two articles that can help any organization plan, prepare and rebuild brands before, during and after a crisis.
As a Forbes Council Contributor, we took a closer look at the Boeing 737 MAX crisis and its impact on the aviation industry. Read more
From Viral Videos to Uber – A Look Back at 2019 Crises
Now that 2019 is almost behind us, let’s look at a few crisis highlights.
Chronic Crisis: Boeing’s 737 MAX: Typically, a chronic crisis is created by missteps and ongoing challenges that can’t yet be resolved. Read more
Did Popeyes pressure test its new sandwich launch?
The ongoing issues of violence, long lines, customer response along with positive and negative publicity to Popeyes Chicken Sandwich continue to play in social media and the news. It’s a good example of why an organization needs to have advance planning for its positive marketing, and also needs to plan for what can go wrong. Read more
Changing Roles for the CCO
Private sector organizations, non-profits, associations and government agencies face big issues from disruption, transformation and reputation challenges. The impact on their communications teams is formidable.
A recent article in PRWeek by editor Steve Barrett, chronicled multiple changes of Chief Communications Officers in big organizations over the past several months. Read more