The phrase “You are what you eat” originated in France in 1826 as a way to suggest that if you ate better, it would improve your health. The 21st Century equivalent is: You are what you tweet. Read more
CommCore Blog and News
No Comment vs. Short Statements: a.k.a. The Message Box for a Crisis
Aristotle got it right 2300 years ago when he said “nature abhors a vacuum.” Typically, when crisis strikes there are few facts and an overwhelming urge for an organization to say nothing until there is something to say. Read more
Mixing Video Conferencing with In-Person – The Recipe for Mastering the Hybrid Meeting
Over the past 16 months of the pandemic, we have learned to run meetings and present in the virtual platform environment – new skills for sharing your screen, engaging an online audience, and mastering “chat.” Read more
Science & Technology interviews do not have to be a contact sport
During the past 15 months of the pandemic, science has taken center stage in the media coverage we consume. Whether it’s a COVID-19 story, an article on the Mars probe or the 17-year return of cicadas to the Northeast and Midwest, reporters have always been hungry for easy to digest explanations of complex science and technology. Read more
Upstander or Bystander
As the voter access controversy continues to fan out across the country, corporations, associations and nonprofits are deciding to take a position or be silent. Add the Derrick Chauvin verdict to the mix and the public scrutiny increases. Read more
Boulder Tragedy: Lessons for Crisis Communications
The shooting at the King Sooper in Boulder,CO., tragically demonstrates ways in which government agencies and corporations have learned from experience and are better prepared to react to this type of emergency crisis. Read more
COVID-19 Vaccines and the Workplace-Not so Compatible
As COVID-19 vaccines roll out nationwide, can employers plan for getting back to the old normal? Perhaps, but not so fast.
Many Americans are skeptical of receiving the vaccine and any potential side effects. Read more
COVID-19 Communications – an opportunity to build morale and trust
As the COVID-19 vaccine slowly rolls out across the globe, the challenge is how can any business, non-profit, or association communicate effectively with employees, when most of them won’t get a shot for months? Read more
Difficult Conversations in the Virtual World
In the movie, Up in the Air, George Clooney played a consultant who traveled around the country and fired employees on behalf of client companies. When he was forced to use video technology as a substitute for face-to-face meetings, everything went bad. Read more
Cybersecurity Month: Communicate effectively to prevent or mitigate a crisis
We are all now very familiar with the simple advice to prevent the spread of COVID-19. U.S. Surgeon General Jerome Adams refers to the three W’s to make the message stick: Wash your hands, Watch your distance, and Wear a mask. Read more