CommCore Blog and News

It’s A Matter of Trust

 

The recently released Edelman Trust Barometer, in time for the World Economic Forum in Davos, reminds us of the Billy Joel song, It’s a Matter of Trust.

Amid the wealth of statistics, one key finding stood out: “CEOs must lead from the front and communicate company policies and actions on geopolitics.” Read more

Suppose Elon Musk Was Your New CEO

Twitter’s communications staff is busily planning for their new CEO and all the changes that comes from the shift from a public company to a private one.

Musk has already signaled plans for Twitter. Read more

Crisis Communication When the Facts Keep Changing

Whether it’s ever-changing and even conflicting information about Covid-19 from the White House and health authorities, or corporate crisis communications including product recalls, activist investor attacks and social media hits, communicators and leaders have to constantly monitor and quickly respond to reputational threats. Read more

What have we learned since March 2020?

As the end of year two of COVD-19 approaches, we have had many discussions – both internal and external – on what we’ve learned (and heard) since the pandemic shut down offices way back in March 2020. Read more

HACR: Communicating Hispanic Inclusion in Corporate America

In the October issue of The Observer, we are featuring one of CommCore’s long-time clients, the Hispanic Association on Corporate Responsibility (HACR).

We are proud to be associated with this worthwhile organization, and to have had the opportunity to interview President and CEO Cid Wilson on how HACR has been able to further its mission, even in the COVID-era.
Read more

You Are What You Eat & Tweet

The phrase “You are what you eat” originated in France in 1826 as a way to suggest that if you ate better, it would improve your health. The 21st Century equivalent is: You are what you tweet. Read more