Storytelling isn’t just the hottest trend in PR messaging or a communications skill we teach.
A recent Harvard Business Review article discusses Claremont University Prof. Paul Zak’s research that suggests storytelling impacts neurological processes in our brains. Read more
When Centers for Disease Control (CDC) chief Dr. Thomas Frieden told reporters after the first Texas hospital nurse contracted Ebola, “I think the fact that we don’t know of a breach in protocol is concerning because clearly there was a breach in protocol,” he violated a cardinal rule of crisis and risk communications – bureaucratic jargon and doublespeak tend to confuse the public and raise tension. Read more
It Was Predicable, It’s Now Flash – Their Hope Is to Make “Chronic”
If NFL Commissioner Roger Goodell intended his Friday mea culpa news conference to put to rest public and media criticism of the league’s policies on player misconduct and domestic violence, he couldn’t have been more wrong. Read more
Increasingly global companies are looking to emerging markets as rapid growth opportunities (isn’t ’emerging markets’ synonymous for developing countries?). Some, like those in West Africa affected by the deadly Ebola virus, have significant populations living in remote areas where standard communications tools don’t work as well, and bridging cultures is challenging. Read more
With so many channels of communication available, organizations have to be aggressive to be heard above the digital din. Public relations, corporate, brand and advocacy communicators have become more active – and in some cases more assertive – when engaging target influencers and communities. Read more
FIFA (the federation that governs international soccer ) couldn’t have asked for a worse buildup to the largest sporting event in the world – its signature quadrennial World Cup, just underway in Brazil:
Question: How does an organization counter this type of spiraling bad publicity happening in real-time around a major event? Read more
Even though she’s only been CEO for 5 months, GM’s Mary Barra probably thinks she’s been through 10 years of learnings and experience managing the current recall issues. Among other jobs, she has been the primary face of GM in Congressional testimony, employee videos and customer dealer communications. Read more
Sometimes an article is living proof of the very point it is making. Take Janine Popick’s recent “Three Reasons Blog Comments are Dead” article on Inc. online. Her blog was written shortly after blogging behemoth Copyblogger announced last month it would no longer publish comments because 96% them were garbage. Read more
Data security breaches are becoming regular headlines:
Take a look at what’s happened to the cruise industry over the last couple of years:
That’s just a partial list. Read more