CommCore Blog and News

The Trade Show Challenge

Most of us use December to reflect on the year as a time for holidays. However, for many it also means lots of preparation time to get ready for major trade shows and conferences which begin after the New Year. Read more

Communicating About Safety in Unsafe Times

Be honest: When was the last time you read the safety card in the airplane seat pocket, reviewed the office evacuation wall chart, or even looked at where the exit signs are in a bar or theater? Read more

Corporate Activism: CEOs Are Stepping Out

For decades, conventional wisdom for corporate CEOs was to steer clear of controversial issues and politics. Why risk alienating your customer base and shareholders?

No longer. Driven by activist investors, advocacy social media campaigns, a more diverse workforce, and a polarized national political and social atmosphere, CEO activism is on the riseRead more

Jack Goes Outside the Box

Jack in the Box’s Teriyaki Bowl Ad Campaign features a simple innuendo between “bowl” and private male body parts that critics say has overtones of sexual harassment. Others say it was very clever:
  • Adweek accused the fast-food chain of “launching one of the most tone-deaf ads of the #MeToo Era.”
Read more

The ABCs of the Three Fs Rule

Not even three months into 2018, and from a crisis communications standpoint it already feels like a full year: Parkland. #MeToo. North Korea. Steel and aluminum tariffs. “Sh#thole countries.”

Are there any lessons leaders can glean from these controversies? Read more

Communications Lessons from the Olympics

Olympic stars are gifted athletes. A precious few become celebrities with their own personal brands. How two of them handled adversity in the winter games in Pyeong Chang, South Korea provides media training takeaways for anyone dealing with the press. Read more