CommCore Blog and News

The CommCore Observer: When to Put Your CEO Out-Front

A recent study by FTI and a Washington Business Journal article on the CEO as the embodiment of the company or organization’s brand got us thinking. Since CommCore works in both camps – proactive communications for media interviews and presentations, and reactive crisis communications and reputation protection, we will devote 2 issues of The Observer, our monthly newsletter, to this topic.

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The Crisis Plan You Wish You Didn’t Have to Write

It’s a sad commentary on the current U.S. environment that most schools – from pre-K through high school, and colleges and universities — have plans and have run drills with teachers and students on what to do if an active shooter shows up.
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Don’t be caught in a deep-fake AI crisis

Most organizations have a list of things that can go wrong including natural disasters, cyber hacks, and unfortunately, active shooters. We are adding AI to that top ten list. Anyone with a smartphone or laptop knows that various versions of AI are everywhere.
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How are your New Year’s resolutions going so far?

Now that we’re already in mid-February, how are your New Year’s resolutions holding up? What has dropped off the list? Trips to the gym, fewer cups of coffee? A recent Forbes survey of their Young Entrepreneurs Counsel included these resolutions in a top ten list: hiring a more diverse workforce, prioritizing work-life balance, and building a better growth mindset.
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Non-Profits Need to Get Creative During the Holidays

It’s a challenge for many charities to cut through the clutter of the holiday season to communicate awareness for their stakeholders in need.  
 
In this issue of The Observer, we profile CommCore client and national non-profit, Operation Homefront whose mission is to build strong, stable, and secure military families so they can thrive—not simply struggle to get by – in the communities that they’ve worked so hard to protect.
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