The recent uproar about changes to Delta Airlines Sky Miles program and apologies from CEO Ed Bastian got us thinking yet again about when and how to apologize, with the added emphasis on the word “AND” – AND what are you going to do about it? Read more
CommCore Blog and News
The CommCore Observer: Cybersecurity Awareness Month – AI – Adds a New Wrinkle
We are about half-way through October, aka, Cybersecurity Awareness Month. Communicators should be using this time to alert employees, retirees, vendors, shareholders, and their families and friends about being more aware of their on-line habits and the increasing danger of generative AI scams and attempts. |
The CommCore Observer: When to Put Your CEO Out-Front in a Crisis
Last month, we wrote about when to ask the CEO to serve as lead spokesperson or representative of the brand in a proactive, positive communications situation. What about a crisis or emergency?
The CommCore Observer: When to Put Your CEO Out-Front
A recent study by FTI and a Washington Business Journal article on the CEO as the embodiment of the company or organization’s brand got us thinking. Since CommCore works in both camps – proactive communications for media interviews and presentations, and reactive crisis communications and reputation protection, we will devote 2 issues of The Observer, our monthly newsletter, to this topic.