Google the term “fake news” and you will get more than 140 million results. In this post-truth era, where online news is in and print newspapers are out, one thing is certain; as they promote their clients’ brands, PR practitioners need to work harder than ever to win the trust of journalists. Read more
CommCore Blog and News
Posts Tagged: Communications
Walmart Faces Pressure to Change Policies after Shootings
With back-to-back shootings at two of its locations this past week, Walmart has been thrust into the spotlight over its role in the gun-control debate. At least 24 people were killed between the shootings in Southaven, Mississippi and El Paso, Texas. Read more
Can Truist Bank Survive a Crisis?
Meet Truist Financial Corporation! This newly named company is the result of a merger between two of America’s largest banks, SunTrust and BB&T. After debuting the company’s name along with their aptly named bank, Truist Bank, critics took to Twitter mocking the brand and comparing it to Tronc, the short-lived rebrand of Tribune Publishing.
Communication and Leadership: An Inextricable Link
A celebrated article in Forbes viewed by almost 2 million readers highlights the 10 communication secrets of great leaders. It noted, “Effective communication is an essential component of professional success whether it is at the interpersonal, inter-group, intra-group, organizational, or external level.” Read more
Gillette Ad Challenges Toxic Masculinity in the #MeToo movement
We Believe: The Best Men Can Be is a new ad from Gillette taking aim at toxic masculinity in the era of the #MeToo movement. The video quickly went viral as consumers applauded Gillette’s efforts while others blasted the brand sending #GilletteBoycott trending. Read more
Gillette Ad Takes on Toxic Masculinity in the Era of Woke Advertising
A new ad from Gillette titled, “We Believe: The Best Men Can Be,” has gone viral on social media eliciting a wide range of responses from consumers. Some praised Gillette’s parent company, Procter & Gamble, for its risk in taking on the topic of toxic masculinity in the era of the #MeToo movement while others felt the message went too far and responded with #Gilletteboycott posts. Read more
What Were They Thinking: Heineken Beer Ad Protest Lights Up Social Media
In this episode of CommCore’s “What Were They Thinking” SVP Nick Peters looks at a recent Heineken TV ad that sparked social media protest before the company pulled it.
Make Sure Your Media Message is On-Point.
Read moreWhat Were They Thinking: A Handheld Device Could Put Your Firm At Risk
CommCore SVP, Nick Peters discusses how a cyber-attack on a small device could quickly turn into a large crisis communications issue.
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CommCore’s Dale Weiss Quoted in the Wall Street Journal
CommCore SVP, Dale Weiss was recently quoted in the Wall Street Journal’s latest “Crisis of the Week”.
Read moreDale Weiss, senior vice president, CommCore Consulting Group: “A credibility gap was created when the NBC statement…is announced just hours before the release of the Variety article claiming Mr.
CommCore and Stangarone Form Joint Aviation/Aerospace Communications Practice
FOR IMMEDIATE RELEASE
Contact: Dale Weiss
dweiss@localhost
202-659-4177
Contact: Robert Stangarone
rstangarone@stangarone.com
202-650-7657
CommCore and Stangarone Form Joint Aviation/Aerospace Communications Practice
Washington DC, October 10, 2017 – CommCore Consulting Group and Stangarone & Associates, two specialty consulting firms, have formed an alliance to provide a wide range of strategic communications services to the aviation and aerospace industries. Read more