Not since Nixon v Kennedy have we seen so much discussion about body language and temperament as in the Obama v McCain contest.
The recent Time Magazine cover on temperment in President and candidates reinforces the points. Read more
CommCore Blog and News
The corporate view: is blogging really a tool?
The explosion of blogging is an indicator of growing official interest in social media by major corporations. Consider the annual survey of Fortune 500 companies by the Center for Marketing Research at The University of Massachusetts which shows that 49% of them use social networking, up from 27% in 2007; 45% use online video, up from 24% in 2007; 39% use blogging, up from 19% in 2007; and 23% do not use any social media tools, down from 43% in 2007. Read more
Passing the Red Faced, Smell Test
If you have never heard the term before, this means you are in a crisis double whammy. Most PR and Crisis experts recommend that if an action, project or activity will cause embarrassment, then think twice before going ahead. Read more
Sticky Messages: What sticks and what you wish would go away
We are always advising clients that in the interconnected world message consistency makes a difference. What you say to the media, to analysts, to shareholders, to consumers- may have different facts and relevant proof points-but must be consistent in themes and overall framework. Read more
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