If you have never heard the term before, this means you are in a crisis double whammy. Most PR and Crisis experts recommend that if an action, project or activity will cause embarrassment, then think twice before going ahead. Read more
CommCore Blog and News
Sticky Messages: What sticks and what you wish would go away
We are always advising clients that in the interconnected world message consistency makes a difference. What you say to the media, to analysts, to shareholders, to consumers- may have different facts and relevant proof points-but must be consistent in themes and overall framework. Read more