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CommCore Blog and News
Think Before You Tweet
The good news about social media is that it expands our information sources. The bad news is that the lack of editing and filtering can cause repercussions.
Take for example, professional athletes, who have taken up blogging and tweeting. Read more
The Three Apology W’s: Wilson,Williams, & West
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Separating the CEO from the Brand – Better Luck Separating the Wet from the Water
Whole Foods tries to manage potential fallout from CEO John Mackey’s Wall Street Journal OpEd on ObamaCare.
Last week, the often outspoken John Mackey, CEO of Whole Foods, wrote an OpEd piece in the Wall St. Read more
A Storyteller’s Take On Corporate Storytelling
Media mogul Peter Guber ought to know about storytelling and succeeding in business. It’s the world he has been operating in most of his professional life.
Guber — chairman of Mandalay Entertainment Group — is the former studio chief of Columbia Pictures, former CEO of Sony Pictures, founder of Polygram Pictures, and founder of Casablanca Records and Filmworks. Read more
Robert McNamara’s PR Rule
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Rain in Pro Sports A Tale of Two Delays
Last Thursday, June 18th – First day of the US Open in Bethpage, Long Island and barely half of the players ever even teed off due to rain. But 50,000 fans certainly got teed off. Read more
Framing the Healthcare Debate
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Twitter Accountability and Longevity: What’s the Future of Twittering Versus Fact-Checked Journalism?
Twitter doesn’t claim to compete with The New York Times or The Washington Post, but it can have similar influence on – can even be a maker or breaker of – an organization’s or an individual’s reputation. Read more
GM Bankruptcy
If GM could convince drivers to buy cars as well as they communicated this week, the auto maker would come out of bankruptcy quickly.
From CEO Fritz Henderson, to UAW President Ron Gettelfinger, to other executives, to the rank and file, as awful as the bankruptcy filing was this week, GM spokespersons were consistent and united in their statements about a new GM. Read more
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