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CommCore Blog and News
When Tweet Time Becomes Jail Time
It’s probably a first, getting arrested for NOT tweeting. This also falls into the category of: be careful what you wish for, especially if it’s on a social network.
Last week Def Jam record label executive James Roppo tweeted that 15-year-old Canadian pop singer sensation Justin Bieber would be signing autographs at a Long Island, NY mall clothing store. Read more
Carrie Prejean – not a good moment for Media Training
Talk about programming and bad media training, Carrie Prejean gave a bad name to a serious craft last week in the interview on the “Larry King Show.” See YouTube Video: http://www.youtube.com/watch?v=1R0a9xq6uek Read more
Will they be flexible?
This week, the U.S. Food and Drug Administration will hold a public hearing on Social Media. The formal name of the hearing is Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet and Social Media Tools (http://edocket.access.gpo.gov/2009/E9-22618.htm Read more
FDA and Social Media
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The Burger King Lie-Detector Ad: Future Communications Shock?
Ad industry tongues are wagging over the much-anticipated TV commercial and live webcast featuring NASCAR racer Tony Stewart. Stewart signed a lucrative contract endorsing Burger King earlier this year. On Oct 20 he will take a live polygraph test to prove that his mouth truly is where the money is – that he likes and eats Burger King hamburgers. Read more
To Tweet or Not to Tweet?
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Think Before You Tweet
The good news about social media is that it expands our information sources. The bad news is that the lack of editing and filtering can cause repercussions.
Take for example, professional athletes, who have taken up blogging and tweeting. Read more
The Three Apology W’s: Wilson,Williams, & West
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Separating the CEO from the Brand – Better Luck Separating the Wet from the Water
Whole Foods tries to manage potential fallout from CEO John Mackey’s Wall Street Journal OpEd on ObamaCare.
Last week, the often outspoken John Mackey, CEO of Whole Foods, wrote an OpEd piece in the Wall St. Read more