Read more
CommCore Blog and News
Tylenol vs. Toyota
Toyota’s January 2010 massive recall and sales stoppage of vehicles has been quickly compared to the recall by Johnson & Johnson of Tylenol in 1982.
Most of the similarities are in the enormity of the recall and the proactive nature of the effort. Read more
Yogi Berra Tells It Like It Is
Read more
Lessons for Business Leaders from the Massachusetts Election
The talking heads and columnists will analyze/spin the politics behind the Massachusetts upset by Scott Brown (R) over Martha Coakley (D) for Teddy Kennedy’s U.S. Senate seat.
At CommCore, we think there’s a lesson or two for business leaders in all this: First, know your customer. Read more
Timing Isn’t Everything, But It Counts For A Lot
The Rev. Pat Robertson, one of America’s best-known evangelist broadcasters, created a firestorm Wednesday night even as he was busy soliciting donations for earthquake-ravaged Haiti on his Christian Broadcasting Network’s flagship show, “700 Club.” Read more
Crisis & NBA Players with Guns
Read more
Power of LinkedIn Groups for Entrepreneurs and Communicators
Here’s an ongoing case study of a great use of LinkedIn Groups that solves the entrepreneur’s issue of where to go for inputs and advice.
I say ongoing because fellow professionals are still chiming in with advice. Read more
In Crisis Communications Perception Is Reality
Point One: The only thing that matters as much as a leader BEING in command of a dangerous situation is whether he or she APPEARS to others to be in command. Read more
If the Washington Post didn’t hear or see the tree fall, it still may have happened.
Remember the riddle: If a tree falls in the woods and no one was there to see or hear it, how do we know it really fell? The new answer is because of cell phone camera and Facebook and Twitter. Read more
Value vs. Values: Is There Anything We Should Know Before We Pay You A Gazillion Dollars?
A recent harvardbusiness.org article published by Bloomberg used the Tiger Woods fiasco to question the value of celebrity endorsements (http://bit.ly/6kzMMy).
Using celebrities to promote a brand, product or service has been a tried-and-true marketing strategy for decades. Read more