CEOs on the hot seat is a regular photo opp this month. The recent litany began with GM, Chrysler and Ford flying into DC on their private jets. Next came the Wall Street banks. Read more
CommCore Blog and News
Is The NFL Brand Bullet-Proof?
“Athletes Behaving Badly” isn’t a TV Reality Show yet, but it could be. The National Football League’s brand is like Teflon — unblemished — but could it be?
NFL Commissioner Roger Goodell has had a lot of practice protecting his brand from crises of late. Read more
CRITICAL MASS OF CRISES
If you thought Toyota and Tiger were the crises for this year, they were only the appetizers for the menu that is May 2010. There are so many going on right now that most can’t even get to the front page of the traditional newspapers.
Read more CLASH OF SPONSORS IN MEMPHIS
You would think the Professional Golf Association (PGA) has had enough of controversy, what with Tiger this and Tiger that.
So making a tempest out of a teapot would seem to be against the PGA brand’s interest. Read more
Toyota and Tiger – mid course Crisis updates
Tiger played golf and kept the focus on the links. Toyota hit another bump with another quality problem.
The crises for Tiger Woods and the Toyota brands are far from over.
Read more The West Virginia Mining Disaster: A CEO’s Response
So far the responses from the Massey Energy Company related to the tragedy at the Upper Big Branch coal mine in West Virginia play right into the media’s need for winners and losers/victims and villains and will keep the issue in play longer. Read more
When Publicity Risk Factors Are Part of Wall Street Financial Reporting
The recent spate of negative press and public outrage at investment bank Goldman Sachs’ compensation of its executives and other practices has reached into a new arena: the company’s SEC-mandated financial filings. Read more
Toyota’s Image Re-Building: The Start of a Long Haul
The headline from the past two days of Toyota testimony before Congress is clear. Toyota has finally shaped and disseminated a message of corporate contrition: we grew too fast, focused on revenues and profits instead of quality control and the customer, and we forgot what got us to the top in the first place.
Read more Why Toyota is Not Tylenol: Victim, Villain or Vindicator?
In 1982, I was privileged to work with Johnson & Johnson during the first Tylenol crisis. I was asked to prepare CEO James Burke for the critical “60 Minutes” interview that was a key component in communicating the comeback strategy for the brand and the company. Read more
Assessing Mr. Toyoda’s Role Through the Ongoing Recall Crisis at Toyota
As the recall at Toyota turns from a crisis to a long term saga that impacts the company’s reputation, the company is finally doing many of the right things and trying to avoid missteps. Read more