The recent spate of negative press and public outrage at investment bank Goldman Sachs’ compensation of its executives and other practices has reached into a new arena: the company’s SEC-mandated financial filings. Read more
CommCore Blog and News
Toyota’s Image Re-Building: The Start of a Long Haul
The headline from the past two days of Toyota testimony before Congress is clear. Toyota has finally shaped and disseminated a message of corporate contrition: we grew too fast, focused on revenues and profits instead of quality control and the customer, and we forgot what got us to the top in the first place.
Read more Why Toyota is Not Tylenol: Victim, Villain or Vindicator?
In 1982, I was privileged to work with Johnson & Johnson during the first Tylenol crisis. I was asked to prepare CEO James Burke for the critical “60 Minutes” interview that was a key component in communicating the comeback strategy for the brand and the company. Read more
Assessing Mr. Toyoda’s Role Through the Ongoing Recall Crisis at Toyota
As the recall at Toyota turns from a crisis to a long term saga that impacts the company’s reputation, the company is finally doing many of the right things and trying to avoid missteps. Read more
Tylenol vs. Toyota
Tylenol vs. Toyota
Toyota’s January 2010 massive recall and sales stoppage of vehicles has been quickly compared to the recall by Johnson & Johnson of Tylenol in 1982.
Most of the similarities are in the enormity of the recall and the proactive nature of the effort. Read more
Yogi Berra Tells It Like It Is
Lessons for Business Leaders from the Massachusetts Election
The talking heads and columnists will analyze/spin the politics behind the Massachusetts upset by Scott Brown (R) over Martha Coakley (D) for Teddy Kennedy’s U.S. Senate seat.
At CommCore, we think there’s a lesson or two for business leaders in all this: First, know your customer. Read more
Timing Isn’t Everything, But It Counts For A Lot
The Rev. Pat Robertson, one of America’s best-known evangelist broadcasters, created a firestorm Wednesday night even as he was busy soliciting donations for earthquake-ravaged Haiti on his Christian Broadcasting Network’s flagship show, “700 Club.” Read more