You would think the Professional Golf Association (PGA) has had enough of controversy, what with Tiger this and Tiger that.
So making a tempest out of a teapot would seem to be against the PGA brand’s interest. Read more
CommCore Blog and News
Toyota and Tiger – mid course Crisis updates
Tiger played golf and kept the focus on the links. Toyota hit another bump with another quality problem.
The crises for Tiger Woods and the Toyota brands are far from over.
Read more The West Virginia Mining Disaster: A CEO’s Response
So far the responses from the Massey Energy Company related to the tragedy at the Upper Big Branch coal mine in West Virginia play right into the media’s need for winners and losers/victims and villains and will keep the issue in play longer. Read more
When Publicity Risk Factors Are Part of Wall Street Financial Reporting
The recent spate of negative press and public outrage at investment bank Goldman Sachs’ compensation of its executives and other practices has reached into a new arena: the company’s SEC-mandated financial filings. Read more
Toyota’s Image Re-Building: The Start of a Long Haul
The headline from the past two days of Toyota testimony before Congress is clear. Toyota has finally shaped and disseminated a message of corporate contrition: we grew too fast, focused on revenues and profits instead of quality control and the customer, and we forgot what got us to the top in the first place.
Read more Why Toyota is Not Tylenol: Victim, Villain or Vindicator?
In 1982, I was privileged to work with Johnson & Johnson during the first Tylenol crisis. I was asked to prepare CEO James Burke for the critical “60 Minutes” interview that was a key component in communicating the comeback strategy for the brand and the company. Read more
Assessing Mr. Toyoda’s Role Through the Ongoing Recall Crisis at Toyota
As the recall at Toyota turns from a crisis to a long term saga that impacts the company’s reputation, the company is finally doing many of the right things and trying to avoid missteps. Read more
Tylenol vs. Toyota
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Tylenol vs. Toyota
Toyota’s January 2010 massive recall and sales stoppage of vehicles has been quickly compared to the recall by Johnson & Johnson of Tylenol in 1982.
Most of the similarities are in the enormity of the recall and the proactive nature of the effort. Read more
Yogi Berra Tells It Like It Is
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