CommCore Blog and News
THE BEST CRISIS: THE ONE YOU NEVER HEAR ABOUT
NEW YORK TIMES ANALYSIS OF RECENT CORPORATE CRISES
- First, it’s one of the better factual recounts of the events for each enterprise involved in the spill and the cleanup.
Tony Speaks
Mea Culpas and Apologies Can Be Too Little, Too Late
Thomas H. Graham, regional president of Washington, DC region utility Pepco, has had a rough few days trying to restore power since a mammoth summer storm caused hundreds of thousands of electric outages on July 25. Read more
Responding to “Fake” Tweeters
Public companies increasingly have to deal with “fake” Twitter accounts created by people who have a bone to pick with the corporation or its brands. BPGlobalPR, for example, is a mock Twitter account using the BP name that has already acquired over 187,000 followers with its satirical spoof tweets on the company’s oil spill clean-up efforts. Read more
Smartphone Issues: Communicating About Wireless Woes
In recent days we have seen two of the giants of the Wireless world – Apple and Verizon – respond differently to problems with their smartphone products, resulting in different reactions from consumers and the mainstream and trade media. Read more
Jumping to Conclusions:The Importance of Context in a Sound Bite World
In every field there are teaching moments, and boy, do we have one right now in the communications and media arena.
Shirley Sherrod is an African American civil servant who heads up the Department of Agriculture’s rural development office in Georgia. Read more
Does the picture tell the story?
The Communications Conundrum Exposed: The Need To Know vs. The Need To Say No
The recent memo from U. S. Defense Secretary Robert Gates to his colleagues at the Pentagon on how to interact with the media comes as no surprise in the wake of the forced resignation of General Stanley McChrystal as commander of American and Coalition forces in Afghanistan. Read more