CommCore Blog and News
THE INFAMOUS “INTERNET” FALSE ASSUMPTION: A LESSON FOR COMMUNICATORS
One of the biggest mistakes a professional communicator can make is assume that because he or she is knowledgeable at communications now, or was good at it in the recent past, that that will always be the case. Read more
A New Look at an Old Adage
The old adage says that any publicity, even if it’s bad, is better than no publicity. As adages go, this one has been proven wrong enough times to merit relegation to the dustbin of sound bites. Read more
Social Media and the Corporate Line
Mind The Gap
Sometimes what appear to be the best of marketing ideas — initiated with the best of intentions — boomerang on a company or a product (New Coke, anyone?) The ability to salvage the situation often depends on rapid, transparent and clear communications. Read more
Crisis Planning and Risk Management
In the wake of the deadly gas explosion in San Bruno, CA, CNN interviewed Georgia Public Service Commissioner Stan Wise in order to get a sense of the risks and realities in our utility infrastructure. Read more
Discovery Communications: Emergency Planning and Crisis Communications
Mike Wise’s Unwise Spoof
THE BEST CRISIS: THE ONE YOU NEVER HEAR ABOUT
NEW YORK TIMES ANALYSIS OF RECENT CORPORATE CRISES
- First, it’s one of the better factual recounts of the events for each enterprise involved in the spill and the cleanup.