Social media is so prevalent in the workplace that users often underestimate the business impact of their social media profiles and communications. A single post has the ability to harm an organization’s brand reputation.
Read more CommCore Blog and News
Mind The Gap
Sometimes what appear to be the best of marketing ideas — initiated with the best of intentions — boomerang on a company or a product (New Coke, anyone?) The ability to salvage the situation often depends on rapid, transparent and clear communications. Read more
Crisis Planning and Risk Management
In the wake of the deadly gas explosion in San Bruno, CA, CNN interviewed Georgia Public Service Commissioner Stan Wise in order to get a sense of the risks and realities in our utility infrastructure. Read more
Discovery Communications: Emergency Planning and Crisis Communications
The hostage taking incident last week at Discovery Communications in Silver Spring, MD, (less than 10 miles from the White House in Washington) has quickly faded from the news pages. Yet a couple of notes regarding new media and crisis planning and communications are worth making.
Read more Mike Wise’s Unwise Spoof
Just because the term “Social Media” contains the “M” word doesn’t mean professional journalists in the Mainstream Media always know how to use it properly.
Case in point: On Monday morning, popular Washington Post sports columnist Mike Wise intentionally posted a fabricated tweet announcing that Pittsburgh Steelers’ quarterback Ben Roethlisberger would be suspended for five games, rather than the initial six game suspension he received after allegations of personal misconduct.
Read more THE BEST CRISIS: THE ONE YOU NEVER HEAR ABOUT
One of the best points in the recent NY Times article on BP, Toyota and Goldman Sachs http://nyti.ms/9KT2ck was the statement that organizations that handle a crisis well are rarely heard about.
Read more NEW YORK TIMES ANALYSIS OF RECENT CORPORATE CRISES
A good analysis of BP, Toyota and Goldman Sachs on crisis appears in the New York Times, Sunday, August 22. http://nyti.ms/9KT2ck. Peter Goodman’s article makes several strong points:
- First, it’s one of the better factual recounts of the events for each enterprise involved in the spill and the cleanup.
Tony Speaks
Former BP CEO Tony Hayward gave his first interview last week in the UK. (http://tinyurl.com/32hnzud) While the article included comments from critics, he wasn’t as immediately challenged as his prior appearance in front of the US Congress or the lying-in-wait law suit depositions.
Read more Mea Culpas and Apologies Can Be Too Little, Too Late
Thomas H. Graham, regional president of Washington, DC region utility Pepco, has had a rough few days trying to restore power since a mammoth summer storm caused hundreds of thousands of electric outages on July 25. Read more
Responding to “Fake” Tweeters
Public companies increasingly have to deal with “fake” Twitter accounts created by people who have a bone to pick with the corporation or its brands. BPGlobalPR, for example, is a mock Twitter account using the BP name that has already acquired over 187,000 followers with its satirical spoof tweets on the company’s oil spill clean-up efforts. Read more