Gaining publicity for a non-profit is not much different than for private sector companies and large associations, except for the fact that you usually need to work with fewer resources and equal if not greater creativity.
The CommCore list of top Crises for 2010 has a few of the obvious candidates, plus one or two that represent a certain type of crisis vs. the biggest news or blog splash.
The FCC has passed a set of controversial rules on Internet access called “Net Neutrality” which is designed to ensure unblocked access and eliminate discrimination on the World Wide Web. It is a complicated issue, but central to it is restricting a cable or telecom company’s ability to block or slow content and with apparently different rules for wired broadband vs mobile broadband. Read more
by Amy Doman
CNN posted an interesting article about filling up resumes with empty words that hold people back from being a stand-out candidate.
This reminds us that over-used words should not only be avoided on print, but also in communications delivery. Read more
I recently attended a day-long conference where the most compelling – even entertaining – talk was from a company’s legal officer explaining the parameters within which all spokespeople must stay when delivering a talk about their product.
Since Thanksgiving, the debate about TSA scanners has simmered a bit. It’s guaranteed to pick up in the next couple of weeks during the Christmas/New Year’s rush. Missing from the vehement discussions about scanners, privacy and intrusive TSA pat downs, is a multi-million member silent minority – The Metal Body Part Packing Nation who prefer full-body scanners.
Recently, Forbes published a list of the top ten CEO screw-ups for 2010. It confirms what most of us expected to see, but there were a few that stood out.
By many accounts, trust in US companies has surged off its lows in 2008 and 2009 by 18% or more. One source is the Edelman Trust Barometer. What does this mean?
Former New York Times economics reporter Peter Goodman’s explanation for leaving the eminent newspaper to join the Huffington Post (http://www.huffingtonpost.com/) raises interesting questions about (a) the past and future relationship between journalists and Subject Matter Experts, and (b) the lengths to which journalists have always gone to color their stories with some form of opinion. Read more
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