“Perception is Reality” is just one of the bromides quoted regularly whenever the subject of first impressions comes up. Others include, “What You See is What You Get,” and “Clothes Make the King” to mention a couple. Read more
CommCore Blog and News
Making Statistics Sing and Dance! (Or at least a little less boring)
Hans Rosling is a Swedish medical doctor, academician and statistician – but he is also an engaging and entertaining public speaker. He has captivated audiences large and small for many years and the world over.
Read more Non-Profit Exposure and Having Fun – Hitting the Trifecta
Gaining publicity for a non-profit is not much different than for private sector companies and large associations, except for the fact that you usually need to work with fewer resources and equal if not greater creativity.
Read more CommCore’s Pick of the Top 5 Crises of 2010
The CommCore list of top Crises for 2010 has a few of the obvious candidates, plus one or two that represent a certain type of crisis vs. the biggest news or blog splash.
Read more PR Questions on Net Neutrality
The FCC has passed a set of controversial rules on Internet access called “Net Neutrality” which is designed to ensure unblocked access and eliminate discrimination on the World Wide Web. It is a complicated issue, but central to it is restricting a cable or telecom company’s ability to block or slow content and with apparently different rules for wired broadband vs mobile broadband. Read more
CNN posted an interesting article about filling up resumes with empty words that hold people back from being a stand-out candidate.
This reminds us that over-used words should not only be avoided on print, but also in communications delivery. Read more
Presentations Riddled With Legal Caveats: Can A Speaker Still Make a Point?
I recently attended a day-long conference where the most compelling – even entertaining – talk was from a company’s legal officer explaining the parameters within which all spokespeople must stay when delivering a talk about their product.
Read more Another View on the TSA Full Body Scanner: A Silent Minority Speaks Up
Since Thanksgiving, the debate about TSA scanners has simmered a bit. It’s guaranteed to pick up in the next couple of weeks during the Christmas/New Year’s rush. Missing from the vehement discussions about scanners, privacy and intrusive TSA pat downs, is a multi-million member silent minority – The Metal Body Part Packing Nation who prefer full-body scanners.
Read more 2010: CEOs More Confident, But Still Blundering
Recently, Forbes published a list of the top ten CEO screw-ups for 2010. It confirms what most of us expected to see, but there were a few that stood out.
Read more Trust on the Rise in 2010: Real Restoration or a Blip?
By many accounts, trust in US companies has surged off its lows in 2008 and 2009 by 18% or more. One source is the Edelman Trust Barometer. What does this mean?
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