Brainstorming sessions are critical to the success of any business or business unit seeking to grow and attract new audiences and customers. But, if run poorly, these sessions can be “useless,” according to an article in Chief Executive Magazine. Read more
CommCore Blog and News
The “Duh” Principles of Communications: Important Lessons Still Unlearned
Three recent avoidable communications no-no’s reinforce the “duh” principle. Think and ask questions before your speak, blog or engage in public conversations. Items:
• National Public Radio SVP of Development Ron Schiller talking with members of a group he has never met before, that it turns out has been organized by a provocateur. Read more
SO, WHAT’S THE STORY?
Good stuff from current CEO of Mandalay Bay Peter Guber. He believes storytelling is at the heart of effective communications and success in business. So much so that he’s written a book about it, “Tell to Win.” Read more
The Tweet By and By
As is often the case for some adopters of new technology, what’s new today can get old very quickly. A recent article in Politico points out that politicians are increasingly tiring of Twitter and its 140-character limit, as well as other social media tools. Read more
‘Contextualizing’ v. Spin – Is There a Difference?
Toyota’s woes continue. On the same day they called a “Day of Reflection” on the two years of seemingly unending recalls totaling in the millions of cars –more than 2 million additional vehicles were added to the heap. Read more
Are your sound bites tweetable?
Twitter is now the platform of choice for communications- whether it’s protesters in the Middle East, athletes and other celebrities at an event, elected officials in session, or professional communicators announcing corporate news.
Read more Are “Reality-TV Commercials” More Trustworthy?
For TV ads, it seems that the social media sphere does not just serve as a real-world focus group, but also as a key part of the creative development. Read more
Sometimes The “Fix” Works
As corporate apologies go, Groupon’s mea culpa and corrective actions after its Super Bowl ad controversy was about as forthright as they come: “We hate that we offended people, and we’re very sorry that we did,” CEO and founder Andrew Mason wrote in a post last week on the corporate blog. Read more
The Joke’s on Who?
One of the first tips CommCore provides our Public Speaking and Presentation Training clients is NOT to tell a joke as an ice-breaker, an unfortunate device relied on by too many public speakers. Read more
There is no one-size-fits-all media interview
Watching the post-game interviews on the Super Bowl and thinking back on recent media trainings reminded me that there is no such thing as a “typical” media interview. Once we remember that reporters are all different and that their approaches and objectives differ, then it changes the way any spokesperson should prepare.
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