The recent news conference by Federal Reserve Chairman Ben Bernanke was an interesting communications achievement, though it doesn’t contain too many lessons for other government institutions or the private sector.
As Chairman of the US Federal Reserve, Bernanke is in essence the CEO of the institution. Read more
You may have seen the recent news that the Flip video camera is being discontinued by Cisco Systems. The camera – unique when it first came out as a high definition video device – was killed by smart phones. Read more
Burson Marsteller CEO Mark Penn hits the nail on the head when comparing King George the VI’s speech therapist Lionel Logue (as portrayed by Geoffrey Rush in the Oscar-winning movie “The King’s Speech”) with advising a CEO. Read more
The activist group called the “Yes Men” has struck again –they’ve sent another phony press release, got it published and in more than one reputable place. They were able to fool established news agencies like Reuters, AP and Dow Jones. Read more
New York Times columnist David Brooks reminds us that the proper use of metaphors is critical to human understanding. “[B]eing aware of metaphors reminds you of the central role that poetic skills play in our thought. Read more
With 25 years of communications consulting under our belt at CommCore, we get a lot of the same questions about the need for executive media or presentation training. Our top questions:
Q: Our CEO has been conducting media interviews and making public appearances for years. Read more
At CommCore we always remind our clients that interesting, relevant and – above all – memorable analogies are a staple of strong public presentations. Proper use of anecdotes, 3rd party validations, items from the day’s news, true personal stories – all are “visual” data points that can make the difference between an audience’s eyes glazing over, or a message that sticks. Read more
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