Virginia Tech’s shooting massacre in 2007 changed the way universities and other public institutions respond to crises. As a result of the slow, manual campus warning system in place on the day a deranged gunman killed 32 people, emergency and crisis response leaders more rapid alert protocols, adding blast texts and emails along with other traditional warnings. Read more
CommCore Blog and News
Crisis reporting: How to stay up to date?
The media recently reported on an incident involving home/vacation rental website www.Airbnb.com. It turns out that a “guest” at an Airbnb property in San Francisco vandalized the home of the lessor. Read more
CEO Achilles Heels: The Iconoclast
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CEO Achilles Heels: The Cult
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Now That’s Creative: The Facebook ® Cartoon Job Resume
We all know how hard it is to stand out from the hordes when applying for a coveted job.
Capitol Hill staffer Adrian Sferle is standing head and shoulders above others trying to get in to Facebook with a Facebook cartoon resume. Read more
CEO Achilles Heels: The Plain Vanilla
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A Good Radio Interview Requires More Than A Strong Voice
I learned a long time ago while working in radio news that there was a lot more to being a good interview or interviewer on-air than having a deep voice. You had to SOUND good to the AUDIENCE, and sounding good on radio involves much more than being a baritone. Read more
CEO Achilles Heels: Iconoclast
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Gaining customers and reputation: #Overthe405?
Kudos to JetBlue for seizing a marketing victory from the jaws of a potential crisis. Just before Los Angeles transportation authorities shut down Interstate 405 (The 405), for 53 hours of repairs, Jet Blue soared onto the scene offering $4 flights from Burbank to Long Beach to bypass the traffic snarl up.
Read more Murdoch’s Achilles Heel
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