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CommCore Blog and News
Now That’s Creative: The Facebook ® Cartoon Job Resume
We all know how hard it is to stand out from the hordes when applying for a coveted job.
Capitol Hill staffer Adrian Sferle is standing head and shoulders above others trying to get in to Facebook with a Facebook cartoon resume. Read more
CEO Achilles Heels: The Plain Vanilla
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A Good Radio Interview Requires More Than A Strong Voice
I learned a long time ago while working in radio news that there was a lot more to being a good interview or interviewer on-air than having a deep voice. You had to SOUND good to the AUDIENCE, and sounding good on radio involves much more than being a baritone. Read more
CEO Achilles Heels: Iconoclast
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Gaining customers and reputation: #Overthe405?
Kudos to JetBlue for seizing a marketing victory from the jaws of a potential crisis. Just before Los Angeles transportation authorities shut down Interstate 405 (The 405), for 53 hours of repairs, Jet Blue soared onto the scene offering $4 flights from Burbank to Long Beach to bypass the traffic snarl up.
Read more Murdoch’s Achilles Heel
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Rupert Murdoch juggernaut hits speed bumps
The decision by Rupert Murdoch’s News Corporation to abandon its bid for full control of British Sky Broadcasting comes in the wake of the scandal that caused the shuttering of The News of the World. Read more
A New World Pattern: Hacking Followed by Regulating
The scandal and shutdown of one of News Corp’s biggest media tabloid properties – News of the World – provides a bumper crop of crisis response lessons and warnings. Read more